Accelerating ZET Deployment: Complementary Demand-Side Measures to Strong CO₂ Standards

Published on June 29, 2026

Road freight decarbonization is at a critical stage, with zero-emission trucks (ZETs) essential to meet EU climate targets. Despite strong supply-side regulation, ZET adoption remains slow due to high upfront costs, delayed infrastructure, and fragmented policies. Targeted demand-side measures, aligned policies, and focus on TCO-viable use cases are needed to accelerate uptake. Collaboration across shippers, carriers, policymakers, and industry coalitions is key.